The aesthetics of the outlying areas of large cities has long been the object of various studies; the question is constantly raised whether it is possible to “ennoble” the environment in some simple and accessible way. How will even the most minor changes affect the aesthetic perception of the consumer? The "Paradnaya" project is able to illustrate changes or record their absence.
“Paradnaya” is a common name for entrances in St. Petersburg, no matter what year the house was built, it is one common name. In St. Petersburg, as in every city in our country, near every front door there is a “bulletin board”, it can have various shapes - it can be a sheet of metal or plywood, or just an empty space, these planes look like unique paper applications and glue - bright, wild and strange.
As a result, we will see, on the one hand, unique objects that were created not by one person, but by many different people, this will be a kind of eloquent point of interaction, and on the other hand, it will be simply interesting to look at these objects, because we will be able to see what worried people during this period of time, what they needed and what was offered to them.